This includes clicks, comments, likes, and replies on your social media posts. There are also platform-specific types of engagement such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.
Post reach is the number of unique users who saw your post.
This is the number of people you have on your profile who have clicked your “Follow” button and see your content in their feeds regularly.
This is the number of times a post from your profile or page is seen, whether or not your audience members click on it. This is often what happens when someone is scrolling through their newsfeed, but not clicking on anything.
On Facebook, Snapchat, Instagram, or any other social channel with video capabilities, this is the number of views each gets.
The number of people who have opened your social media page is your number of profile visits.
This is the number of times your profile has been mentioned by audience members in their posts.
This is when your audience adds the name of your company’s profile or your hashtag to another post.
These are the posts your followers and audience take from your profile and share with their network
This is when a member of your audience posts a piece of your content on their profile