Search engine is blind, there are an array of factors that help your website rank above the competition for the product or service that it provides. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, Technical SEO optimisation alters website Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. It is important to not neglect any of these elements to ensure maximum ROI

Off-page optimization refers to the technique that can be used to improve the position of a website on a search engine results page(SERPS). It involves establishing trustworthiness and authoritativeness for a site in the eyes of search engines like Google. Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, Influencer Outreach. Social Media Engagement

As the saying goes, content is king . Content Marketing go hand in hand - as far as search engine is concerned, creating and optimising high quality content on your website must be your first priority as a webmasters.
In order to engage with your audience you need to provided valuable content such as web content, infographics, blogs, and ensuring it is targeted towards highly searched-for keywords. Keyword analysis is a crucial element and by Knowing what your potential customers are searching you can significantly increase your search engine visibility and traffic.

It's good to have high-quality competition; it helps drive research forward at a faster pace.
Competitor analysis SEO is the process of identifying any related website that ranks higher than you on SERPs for search terms related to your product, service or company. Learning about what’s working for your competition enables you to apply those insights to your own SEO strategy.Your business might have done competitor analysis for everything from product development to marketing strategy. But it’s important to be aware that your main business competitors may be different from your main SEO competitors.

Local SEO Is a Business local Best Friend Optimizing your business for local SEO allows you to promote your products and services to an audience of interested buyers—people who are close to your business and are actively searching for a product or service that you sell With the heavy use of smart devices and location tracking, local SEO is more important than ever before.. Google have stated that at least 20% of all searches relate to a location, it’s really important to pay attention to local SEO. This is especially true when you consider that mobile search is expected to leapfrog desktop in the very near future Currently 40% – 50% of mobile searches relate to a location.

Link building which allow your business to gain high authority for your website to perform better in search engines for your target keywords, high authority links which contribute towards Google's PageRank algorithm. As for Digital PR ,it aims to increase brand awareness, brand reputation, and market penetration. The goal here is to gain coverage. While also helping your target audience understand your brand and the kinds of products you offer. Nowadays, one quality link pointing to your site is better than 10 low quality links - and Google is getting smarter and smarter about how to tell the difference